Vention Case Study | Signal-Based Manufacturing Growth

🚨 Challenge

Vention provides a manufacturing automation platform that helps companies design, order, and deploy automated equipment. Despite innovative technology, they faced challenges scaling their sales:

• Overwhelming volume — their sales team was flooded with inquiries, but conversion rates were low.

• Quality vs. quantity — too many conversations with companies that weren't ready or didn't have budget.

• Long education cycles — prospects often needed extensive education before understanding the value proposition.

• Competitive pressure — manufacturing automation is a crowded space with established players.

They needed a way to focus on conversations with companies showing genuine automation readiness — not just interest, but active intent to invest.

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💰 Results

Within one quarter, we helped Vention achieve:

• $85K in additional revenue — from introductions to manufacturers actively pursuing automation.

• Higher quality conversations — introductions were made to companies with budget, urgency, and decision-making authority.

• Improved sales efficiency — less time educating and more time closing.

• Stronger client relationships — conversations started with understanding, leading to better partnerships.

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✅ Solution

Our approach focused on identifying automation readiness signals — indicators that a manufacturer was actively experiencing the problems Vention solves.

1. Identifying Automation Readiness Signals

We mapped the signals that indicate a manufacturer is ready to invest in automation:

• Production scaling challenges: Companies experiencing capacity constraints or struggling to meet demand with current operations.

• Labor cost pressures: Manufacturers in regions with rising wages, labor shortages, or workforce challenges.

• Quality control issues: Companies facing documented quality problems that automation could address.

• Competitor automation: Manufacturers whose competitors had recently invested in automation, creating pressure to keep pace.

• Efficiency initiatives: Companies that had publicly announced operational efficiency or cost reduction programs.

2. Connecting with Ready Buyers

Instead of broad outreach to manufacturing companies, we positioned Vention in front of decision-makers at companies showing active signals:

• Introductions happened when companies were actively feeling the pain automation solves.

• Messaging spoke to their situation: 'Scaling production at your [location] facility? Here's how to add capacity without the typical equipment lead times.'

• Conversations started with prospects who had already concluded they needed a solution.

3. Shortening the Education Cycle

By connecting with companies showing automation readiness, we compressed the sales process:

• Prospects already understood they had a problem — Vention didn't need to convince them.

• Budget discussions happened earlier because the need was already acknowledged.

• Technical evaluations moved faster because urgency was real.

4. Building Efficient Pipeline

We helped Vention's sales team focus on the right conversations:

• Less time spent on unqualified inquiries and more time with serious buyers.

• Conversion rates improved because every conversation had a foundation of genuine need.

• Revenue per sales hour increased dramatically.

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🏹 Breaking Free from Volume Without Quality

Before working with us, Vention was generating plenty of interest but struggling to convert it efficiently. Their team spent too much time educating prospects who weren't ready to buy.

By shifting to signal-based introductions, we helped them connect with manufacturers who were already experiencing the problems their platform solves. The conversations changed from 'let me explain why you need automation' to 'I see you're facing [specific challenge] — here's how to solve it.'

The result? $85K in one quarter. Higher conversion rates. A sales process built on genuine need, not hope.

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If Vention's success resonates with your manufacturing technology company, let's talk. We help industrial solution providers connect with manufacturers showing active automation signals — so your team focuses on conversations that close.